What do you mean by Ethically Sourced?

Ethically sourced is very important to us and continues to be a driving factor in the coffee we use.

Ethically sourced means to us that the money we spend on the coffee is received by the farmer, and we can actually make an impact for them. Initially, we only bought coffee when we had visited the farmer ourselves.

However, with COVID and everything else happening, we needed to change our approach. The coffee industry has come a long way and we noted more and more importers having their own projects, sourcing coffee directly from small batch farmers and not just paying them fairly and directly, but also helping them with socio economic support.

We realised that they could have a much bigger impact than just us. So we picked our new importer and went after projects that we wanted to support, and you can read about it on each product page.