What do you mean by Fair Margin for all?

As you can imagine, there are various people involved in getting the coffee from the origin to us.

The farmer, the warehouse team, the shipping person, the importer, the quality team, the driver and and and ....

For us, a fair marign means, that the money we pay is not stuck with the importer or the logistic company but that the money is actually received by the farmer and their family.

There have been instances where farmers had to close down as the money they earned was not sufficient to cover their costs. So we want to make sure everyone is making their own sufficient share.

And let's be honest, that's easier said than done, but we are giving our best. We purposefully don't go for the cheapest option. We aim to work with smaller importers and small batch coffee farmers. And we only pick the coffee where we align with the story behind its source.